EUROPE, April 1, 2009 – Lined up with an extensive product range, BenQ Lifestyle Design Center and Qisda Creative Design Center, two major design teams under BenQ group, together have swept 15 awards at the prestigious red dot design competition in 2009, making BenQ Group the top winner among all Taiwanese companies for a second consecutive year. Last year, the group clinched 11 awards in the red dot design competition.

The winning entries this year from BenQ Corp. include: BenQ Joybook R47 (which brings together modern technology and traditional craftsmanship), BenQ Joybook P53 (which offers cozy Internet surfing experience with design inspired by sofa), BenQ All-in-one PC (a PC for the whole family), BenQ C850 digital camera (boasting durability and professionalism), as well as BenQ E2400HD LCD monitor (a modern expression of the refined taste).

The remaining 10 awards are the innovations from Qisda Corp. These products consist of five LED light fixtures, a personal care communications device, a digital photo scanner, a mobile Internet device, a Bluetooth cellphone and a digital photo frame.

The five award-winning LED products are Qisda's first such products as it made foray into the LED lighting market. Qisda has won the second most awards among global competition and is also the top Asian company in the red dot’s lighting and lamps category.

These awards signify that the Design Zentrum Nordrhein Westfalen – the international authority on product, concept and communication design that organizes red dot awards – paid high recognition to the excellent design creativity of both BenQ’s Lifestyle Design Center and Qisda’s Creative Design Center. Together, the group’s two major design centers have garnered more than 200 international design awards since 2002, a proven track record in its prowess of product design.

“These red dot awards show that our design philosophy and direction are highly recognized by the international design community,” said Manfred Wang, Chief Design Officer who helms both design teams.

According to Wang, the group has a design philosophy that aims to transcend Western and Eastern cultures and marry rationality and sensibility to create user-friendly experience. Its design is now paying more attention to consumers' lifestyle and demands in order to churn out products that cater to their practical needs with aesthetic element. A mere focus on pursuing complicated technologies or more powerful product specifications will not take the company far, he said.

Red dot is no doubt a coveted award for the international design community, according to Wang. Renowned designers and design experts from all over the world come together as the group of jurors, reviewing the entries based on criteria such as degree of innovation, aesthetics, marketability, practicality, functionality, ergonomics and environment friendliness.

These 15 products from BenQ Group will be displayed before an international audience in red dot design museum at Zeche Zollverein, a UNESCO World Cultural Heritage site in Essen, Germany, until June 30, 2010.